BSc (Hons) Business and Management (Marketing)

Summary 2012/13

• Develop a broad understanding of business and management with an emphasis on Marketing.
• Learn from experts in business and management and marketing.
• Apply your skills to real marketing problems.

The Business and Management (Marketing) programme is a keystone degree in Edge Hill Business School. It will help you understand the wide-ranging issues organisations encounter, and critically explore management issues using theoretical concepts. The programme looks at small to multi-national organisations across a range of sectors. A key feature of the programme is the work related element. This will provide opportunities to apply your skills and knowledge to real situations.

2012 Entry Requirements

280 UCAS tariff points overall, plus evidence of numeracy.

Details

Who is this course for?

Anyone who wants a thorough grounding in business practice and theory, with the opportunity to specialise in a particular area of business. This course will also help you develop vital industry contacts and experience through work placements.

What will I gain from this programme?

The programme combines vocational and academic activity to give you valuable skills prized by employers. Depending on which modules you take, you may be eligible for exemptions from national professional bodies (e.g. Chartered Institute of Marketing, Chartered Institute of Management Accountants). These exemptions provide accelerated access to an internationally recognised, professional qualification.

Graduates are also entitled to Associate Member status of the Chartered Management Institute and you can use the letters ACMI after your name.

How we will support you

Our state-of-the-art Business School building was opened in January 2009. Set in the heart of the campus this dynamic space is a visible testament to how much we have developed in a short space of time and complements our modern approach to teaching and learning. Full support will be provided to help you get the most from your learning experience. You will be assigned a personal tutor and there is a range of other support options available. Extensive use is made of information technology to support classroom activities.

What will I study?

All undergraduate business students follow the same course in the first year. This will provide you with a thorough grounding in a range of business functions and introduce you to the environment in which organizations operate.

In Year 1 you will study core modules which will give you a foundation for years 2 and 3. These cover an introduction to management and organisations, accounting, law, economics and information systems. You will, as part of this, begin to build the knowledge and skills of your specialism. You will also be given opportunities to develop a range of personal skills.

Year 2 will enhance your core knowledge and develop your interest in Marketing. The specialist modules will both broaden and deepen your understanding of Marketing. In the third year you will study strategic management. This looks at the way organisations make decisions and builds on your earlier study of business functions. You will also have further opportunity to follow your specialist interests. Additionally, in Year 3 you will undertake a dissertation in an area relating to Marketing.

A critical part of the degree is the development of skills. Organisations are looking for more than just subject knowledge when they recruit. We will help develop you as a communicator and team worker and leader to complement your knowledge growth. You will also be helped to gain practical experience of the workplace so that you leave us with an enhanced cv. Work-related learning and graduate enterprise are particular features of the programme and are integrated within the course in years 2 and 3. You can also choose to spend a year in industry on a work placement before starting your third year.

How will I study?

As well as preparing for and attending lectures, seminars, tutorials and workshops, you will spend time reading and completing coursework, including written assignments, portfolios, presentations and poster and video production. Working with business is a strong theme of the programme and the workplace will be brought into your study as well as you having the opportunity to go out into the workplace.

Placement

The course provides a range of placement opportunities to aid employability. In the second year there is a short organisational study module which will require that you undertake a short project-type activity. Alternatively students can undertake a Graduate Enterprise project. Between years 2 and 3, you may also follow a sandwich option and want for a year in a supervised placement. This is becoming increasingly popular and for many students is a way into full-time employment.

Who will be teaching me?

All our staff are passionate about student learning and development. The degree is delivered by specialists in Marketing, Accountancy, Human Resource Management, E-Commerce and Small and Medium Sized Enterprises, among others. The team includes active researchers who publish in academic journals, and academically and professionally qualified staff. All team members are people with an energy and enthusiasm for their subject areas.

How will I be assessed?

Throughout the programme, there is a combination of different forms of assessment to test intellectual development, vocational capability, and critical thinking. Coursework often involves both individual and group-based working. Case studies and problem solving exercises are used. Examinations take a variety of forms, using both seen and unseen questions.

What are my career prospects?

A degree in Business and Management (Marketing) equips you for a range of career opportunities in both general management and specialist functions. Typical graduate careers include accountancy, administration, banking, education, finance, human resource management, marketing, public and private sector management, retailing and enterprise.

There is also the opportunity for further study of either a PGCE in Business Education or an MA in Management.

As a member of Edge Hill Business School, you will be encouraged to help contribute to its success during your time of study and beyond. We regard our students as ambassadors for the Business School throughout their career progression.

Professional Accreditation

Chartered Management Institute

Related Programmes

• BSc (Hons) Business and Management
• BSc (Hons) Business and Management (Accounting)
• BSc (Hons) Business and Management (Human Resource Management)
• BSc (Hons) Business and Management (International Business)
• BSc (Hons) Business and Management (Leisure and Tourism)
• BSc (Hons) Business and Management (Part Time)

A Great Study Environment

Edge Hill University’s stunning £8m Business and Law building provides state-of-the-art teaching and learning facilities for students in the Business School and Department of Law and Criminology. The three-storey building offers modern seminar and meeting rooms and social learning areas which encourage a more informal and interactive style of learning. A roof garden and atrium are other attractive features along with a 100-seater lecture theatre.

As a student with the Edge Hill Business School, you will study in an outstanding, dynamic learning environment with some of the most contemporary and cutting-edge facilities in higher education. You will be encouraged to take an active part in the success of the Business School within the business community, throughout your programme of study and beyond.

Based in 160 acres of beautifully landscaped grounds, the Ormskirk Campus is a unique and inspirational place to study. Industry standard resources and cutting edge technology combine to make an interactive and highly advanced teaching and learning environment. Everything you could want is on one site with 25 acres of sport and leisure facilities, more than 1,000 rooms in halls of residence and fantastic modern spaces in which you can study and socialise.

The University library gives you access to thousands of books, journals, online resources and extensive PC and media provision. You'll get all the support you need to succeed, reflected in Edge Hill University being ranked in the top two in England for students' personal development, and the top three in the country for assessment and feedback, in the 2011 National Student Survey. The University is also featured in the top four in England for graduate employment.

How do I apply?

Apply online through UCAS at www.ucas.ac.uk.

See our How to Apply pages for more information on the application process and our Admissions criteria.

Fees and Finance

For academic year 2012/13, Edge Hill University will charge £9,000 for full-time BA, BSc and LLB degrees. Eligible students will not have to pay upfront for their tuition. The cost of tuition will be paid by a loan which you will only start to repay once you have finished the course and are earning over £21,000.

Eligible full-time students can also apply for a maintenance grant, subject to household income, and a non-means-tested loan to help with living costs.

Edge Hill University offers a range of scholarships for prospective full-time students. These include £2,000 Entrance Scholarships rewarding determination, commitment and achievement in creative arts, performing arts, sport and volunteering. Eligible entrants with outstanding grades are recognised through the £1,000 High Achievers Scholarship.

The University will also be offering awards, worth £3,000 in cash benefits and fee/accommodation waivers for academic year 2012/13, to eligible prospective full-time students through the National Scholarship Programme.

For more information on scholarships, including eligibility criteria for each award, visit www.edgehill.ac.uk/scholarships.

To find out more about fees, grants and loans for full-time study in academic year 2012/13, visit www.edgehill.ac.uk/undergradfees2012.

For students choosing the 4-year route, tuition fees and financial support arrangements are the same as the equivalent year of the full-time programme, with fees for the sandwich year still to be confirmed.

Please note, the above information is for UK and eligible EU students only. International students should check the fees and finance information at www.edgehill.ac.uk/internationalfees2012.

Not got the entry requirements?

Students returning to education may present their previous experience in work (paid or unpaid) to support an application.

Direct entry to Year Two of the programme is available to students who have obtained an HND in Business Studies with overall merit.

Where can I find out more?

If you would like to receive a copy of our prospectus or be kept updated about forthcoming events, contact the Course Information, Advice and Guidance Team by emailing study@edgehill.ac.uk or calling 01695 657000.

If you want to attend one of our open events held throughout the year, visit www.edgehill.ac.uk/opendays to book your place.

You will also find Edge Hill University staff at many national careers fairs and UCAS events.

Still want more?

If you have any questions you would like to ask the programme leader about this course, please contact:

• Gary Brown, Edge Hill Business School, Faculty of Arts and Sciences, Edge Hill University, St Helens Road, Ormskirk, Lancashire, L39 4QP
• Tel: 01695 584505
• Email: browng@edgehill.ac.uk

Overseas students should visit www.edgehill.ac.uk/international or email international@edgehill.ac.uk for further information.

Modules

Year 1

BUS1000 Business Economics. Business and management, in its use of scarce resources, is firmly rooted in economics. This module will give you an understanding of markets, how they affect pricing and investment decisions, and also look at the economic environment in which businesses operate, appreciating the impact of policy change and international influences.

BUS1001 Law for Business. An understanding of some basic legal principles is important to managers, in particular the rules relating to contract, consumer protection, corporate liability and employment. An understanding of these key areas of liability can help inform decision making in organisations. Recourse to law though is generally to be avoided so this module considers the subject in a wider context, introducing you to issues relating to risk evaluation, and developing management skills in problem analysis and solution. To this end the module will utilise a number of case studies looking at organisational problems and debate some of the of the key relevant policy areas.

BUS1002 Accounting. An ability to understand and interpret information is an invaluable skill for all who are involved with organisations. Indeed, the main decision making tool used by organisations is arguably financial information. This module will develop your skills in understanding and evaluating financial information, both from a ‘financial viewpoint’ and also a ‘statistical perspective’.

BUS1003 Personal Development. This module will allow you to focus on your own skills and provide discussion on opportunities for development. The module will commence with a period of study skills development to assist learning, highlighting the strong links between study skills and employability skills and the process of personal continuing development throughout professional level work (CPD). Personal tutors will be involved in the development of reflective skills and action planning for future employment challenges. There will be a company problem introduced by a suitable organisation that all learners will engage with from a team perspective.

BUS1004 Work, Management and Organisational Behaviour. Contemporary management issues arise from an historical and international relationship between management, organisation and society. The module provides both an introduction to the functions and activities of management and organisation and a framework for understanding their consequences for people within the workplace and for society at large. You will develop skills associated with academic enquiry, writing and debate.

BUS1005 Information Systems equips you with an understanding of how the effective use of information, communication and knowledge management can underpin the development of long-term exchange relationships and support the business strategies of organisations across different sectors. A wide range of information systems and communication media will be examined with particular emphasis on new media including e-commerce.

Year 2

BUS2000 Marketing. Central to the success of any organisation (profit-making or not-for-profit) is an understanding of the fundamentals of marketing. This module aims to define marketing and introduce you to key marketing concepts and models. It considers some of the central philosophies of marketing thinking and practice through a range of contexts set against some of the significant and dynamic changes that the business environment presents.

BUS2001 Human Resource Management. People management has come to occupy a central position in most organisations and HR professionals now occupy more senior positions in organisations than was the case throughout much of the twentieth century. The increasing diversity of the UK workforce places different demands on HR managers who are often on the frontline dealing proactively with emerging problems. This module will equip you with an understanding of the changes in people management and how such changes have impacted on the HR professional’s role.

BUS2003 Research Methods. The ability to undertake research, to appreciate the different research methods and methodologies, to have knowledge of the sources of information and an understanding of the problems of research is fundamental to the academic experience. This module will familiarise you with the main methods of social research and the contexts in which it is conducted. You will develop a firm understanding of the principles and perspectives of social research, gaining practical experience in the use of research methods.

BUS2005 Graduate Enterprise. Work related learning is recognised as a key element in the provision of management programmes at undergraduate level. This module enables you to contextualise and evaluate theoretical perspectives in a practical setting whilst at the same time informing your own future learning processes and outcomes.

BUS2006 Work Related Learning. Employers value students who have undertaken work experience, been able to reflect upon that experience and then go on to articulate and apply what they have learned. This module gives you the opportunity to experience work in an employment or voluntary setting, honing skills sought after by employers and therefore enhancing your employability on completing this degree.

BUS2009 Retail Marketing. Effective marketing planning is essential for all organisations. This module offers you the opportunity to focus on the marketing planning process and place the tactical marketing activities examined in the Principles of Marketing module in the context of the marketing planning process. Specifically, this module provides you with the opportunity to examine the complex nature of marketing planning for organisations in the retail sector which constitutes a dynamic and vital element of the British economy.

BUS2010 Services Marketing. The service economy has seen considerable growth in the economies of many developed nations and now represents a significant proportion of both domestic and international trade. In addition to commercial and public sector providers there has been an increase in activity by not-for-profit service organisations and charities. This module examines the implementation of marketing concepts, theories and practices to organisations operating in this increasingly competitive environment.

Year 3

BUS3000 Strategy and Decision Making. The rapidly changing organisational environment within which today’s managers operate requires you to develop a deep understanding of the internal and external factors influencing strategy and decision-making. This module equips you with a critical understanding of how psychological, political, economic, social, cultural and technological factors influence decision-making and strategy formulation / implementation in a range of different types of organisation. Adopting an inter-disciplinary approach, the module also provides an opportunity to develop cognitive skills such as critical analysis and evaluation, communication skills (oral and written), team work, decision-making and creativity.

BUS3001 Dissertation enables you to undertake a largely independent research project. It develops your ability as an independent learner, able to manage a project over an extended period of time. You will have the opportunity to develop a range of academic and vocational skills (within categories such as research, self-management, cognition and communication) that are very likely to be relevant to your future employment or postgraduate studies.

BUS3002 International Management. Irrespective of size, UK firms are increasingly finding themselves located in global supply chains. At the core of their responses to the problems linked to supply chain management, UK businesses are placing an increasing importance in their graduate management recruitment programmes to students with a sensitivity to differences between firm specific, sectoral, regional and national culture. The module will draw upon neo-contingency theory to highlight the specificity of these cultures and assess how they impact upon the experiences of the global manager.

BUS3004 International Strategic Marketing. In view of emerging world markets and increasing globalisation this module develops an informed appreciation of international marketing. It provides the means for you to integrate aspects of operational marketing within a strategic and international perspective, further developing your analytical, critical and problem solving skills in the process.

BUS3005 Marketing Communications. Organisations have a wide range of stakeholders that include consumers, intermediaries and employees. Consistent messages conveyed to them are a result of planned and integrated communication activities from across the organisation. This module examines a wide range of communication media, with particular emphasis on new media including e-commerce. Direct marketing will be evaluated and the social and ethical considerations of marketing communications will also be considered.

BUS3006 Consumer Behaviour. The marketing concept stresses the importance of satisfying customers. In order to satisfy customers, companies need to examine the influences on what, where, when and how they buy. Understanding the factors that affect buyer behaviour enables marketers to predict the response of customers to marketing strategies. This module covers the theories and models relating to how the consumer behaves and the influences on the buying decision.