Experts will explore the boundless opportunities for brands to use new media to progress in business at the next Alumni Networking Event.
Edge Hill has teamed up with the Chartered Institute of Marketing (CIM) to deliver an informative session on the developments of Advertiser Funded Programming (AFP) and how brands can engage in the evolving world of media on Thursday 13th October.
On the evening guest speaker Sean Marley, Managing Director of Lime Pictures, will take a look into the ever changing world of AFP with his thought-provoking presentation entitled How to go from good to great and gain exposure in a crowded market place.
As well as listening to Sean’s forward-thinking ideas, there will be the opportunity to network with Edge Hill alumni, University staff and members of the business community over drinks and canapés in the Business, Law and Criminology building.
Alumni Officer Caroline Mitchell, who has organised the event, explained: “With the advent of product placement in the UK market, the world of advertising as we know it is changing. With advertiser funded programming come boundless opportunities for brands to exhibit themselves to previously unexplored audiences. Intellectual property and product placement are just two of the valuable and inherent benefits of this form of promotion. Come along to find out how your brand could benefit from engaging in this new media and network with like-minded people.”
Sean originally started his career in radio, making a unique move into programming after beginning in advertising sales. In 1996, he became the youngest major market Programme Director in the UK while working at Metro Radio. In 1999 he ‘came home’ to Radio City in Liverpool where he was appointed MD and oversaw the station winning UK Commercial Station of The Year and UK Sony Station of The Year awards. Then in 2003, Sean Marley joined Mersey Television as Commercial Director. Following All3 Media’s purchase of the company in 2005, Sean was appointed Managing Director, of the subsequently renamed Lime Pictures. Sean is also a Director of North West Vision and Media, a member of the John Moores University Screen School Advisory Board and on the Skillset North Industry Panel.
Lime Pictures, which employs over 350 people at its Liverpool base, is one of the UK’s largest independent television and digital media producers. The company was founded by Phil Redmond in 1982 and has since been responsible for some of the most iconic shows on British television, such as Hollyoaks and Grange Hill.
The event starts from 6pm. To book your place contact the Alumni Team at firstname.lastname@example.org or on 01695 584861.