Alumnus offers students top PR advice

PR guru Dickie Felton recently returned to Edge Hill to share his career experiences with current PR students.

Since graduating in 1995 the media alumnus has enjoyed a successful career in journalism and PR and is now Communications Manager at National Museums Liverpool, responsible for PR for eight museums and galleries across the city, from the Walker Art Gallery to the Merseyside Maritime Museum. He continues to support the University by sharing the secrets of his career success with students.

On his role Dickie said: “One minute you can be at a press call with Turner Prize-winning photographer Wolfgang Tillmans, and the next talking to the media about the Titanic disaster. With the expected budget cuts the arts sector is going through quite a difficult time, but it’s also a very interesting and exciting time too as we’re building a new £72m Museum of Liverpool at the Pier Head, which is a massive project and has loads of PR opportunities around it.”

Speaking on returning to campus, Dickie said: “It is great to see the developments at Edge Hill University and it was fantastic coming in to speak to the students to share my career tips and experiences. They were all very enthusiastic and asked some great questions which also got me thinking too.”

This is one of a number of talks which takes place each year involving Edge Hill graduates. If you are one of our alumni, would you be willing to appear at future events? If so, contact Caroline Mitchell, Affinity Officer on alumni@edgehill.ac.uk or call 01695 584861.

Last year Dickie wrote his first book about the iconic singer Morrissey. The Day I Met Morrissey paints an unusual and revealing picture of the music legend through a collection of real-life random encounters.

Dickie has given the Alumni Team two free signed copies of his book for the first people to answer the following: Which year did the Smiths play at Edge Hill? To enter, email your answer with your name and address to alumni@edgehill.ac.uk